RARE DESIGN STUDIO.
MG
NEWELL
(North Carolina · 2023)
(COMMERCIAL)
Entry canopy, and front exterior renovation at a newly renovated food processing facility in Greensboro, NC.
Canopy is designed to be sleek, and entirely made of metal- as a nod to the complex processing equipment used in the facility.
Exterior renovations are also made from pressed metal-same reasons.
CREDITS.
DESIGN TEAM.
ELI SIMAAN, MAURICIO SANCHEZ
3D ILLUSTRATIONS.
A+A
PHOTOGRAPHER.
SAUL COHEN
ABOUT.
AREA.
18084 SQFT · 1680 SQM
ROOMS.
28 ROOMS · 4 SUITE
HIGHLIGHTS.
MANUFACTURING, AND LOGISTICS FACILITY
The MG Newell project involved the renovation of the exterior of the building and the addition of an entry canopy to a food processing facility in Greensboro, NC.
The design focuses on a sleek, all-metal construction for both the canopy and exterior renovations. This choice directly reflects the complexity of the processing equipment used within the facility.
The new entry canopy serves as a focal point, its dark metal finish and streamlined design echoing the precision of the company's operations. Similarly, the exterior renovations utilize pressed metal, reinforcing the facility's industrial character.
This project demonstrates how architectural design can effectively communicate a company's core business through thoughtful material selection and aesthetic choices.
I worked on these projects as a Project Architect at Stitch Design in North Carolina.
